


“In EMV markets, fraud typically shifts to the online or cross border channels.Visa customers have reason to worry as a new research paper in the academic journal IEEE Security & Privacy revealed a weak spot in online credit card security that allows hackers virtually unlimited hacking attempts at Visa accounts. “One must keep in mind that as one door is closed on fraud, criminals will attempt to open another,” said Katie Allmaras, a spokeswoman for Discover, which operates the Discover and Diners Club cards. adoption of EMV will not end fraud altogether. In September, American Express started issuing such cards for those who request them (except for Costco or Delta SkyMiles Amex cards).Įven wide U.S. For example, Wells Fargo, Chase and Bank of America offer EMV cards, although in many cases clients have to ask for them specifically. Some credit card companies already issue EMV chip and PIN cards, which are useful for Americans when abroad. “Some merchants could determine the ROI just isn’t there.” But experts are unsure how widely EMV will be embraced even then. “I certainly don’t expect to see universal adoption of EMV technology by the 2015 liability shift date,” said John Postle, general manager of JHA Payment Processing Solutions. Merchants will have a greater incentive to act by 2015, when credit card companies shift liability for fraud losses from issuers to merchants if they do not use EMV technology (gas stations have until 2017). “In the past year, the payments industry has seen a higher demand from merchants for EMV-enabled terminals in the U.S.,” says Elizabeth Crosta, vice president of public affairs at American Express. EMV issuers face a chicken-and-egg problem, although sentiment is changing. Still, that future transformation has yet to take hold. This world is clearly going toward wireless devices, clearly going towards smart phones.” It’s an old form factor, whether it has a chip in it or a magnetic stripe both. “The other problematic part is the whole idea of a plastic card is really now relatively passé. “It will reduce fraud, but at what cost?” he says.

#Visa credit card hack 2014 upgrade
He estimates this merchant upgrade cost at $5 to $7 billion, excluding some back office expenses. The 12 million device readers used by retailers each need about a $100 upgrade, although that cost would be lower for bulk purchases.

cards now in circulation and you're looking at $1.9 billion to replace all current U.S. So why then has the United States trailed even North Korea in beefing up its credit card system? It all comes down to money.ĭavid Robertson, publisher of the Nilson Report, says EMV cards cost about $1.25 each, five times more than magnetic stripe cards. In recent days Neiman Marcus has also announced a possible breach of some of their card data. On Monday it said it would spend $5 million to highlight cybersecurity threats. For Target, all this means that earnings could be 20 percent less than earlier forecast due to liability costs, reissuing cards, litigation and other expenses.
